Register domain
In this context a domain name is sometimes referred to as a 'product' sold by domain name registrars. However, the rules of assignment specify that no legal ownership is conferred with such transactions, only the right of exclusive use and the authority to the name space. Once assigned, a domain name becomes part of the pool of registered domain names and is no longer available for use by anyone else. Colloquially, marketers incorrectly refer to domain names as "web addresses", however, a web address is actually a fully specified World-Wide Web resource locator, such as http://www.example.org, actually pointing to a web site.